Patient Behavior
Gen Z is building healthcare habits that don't include a primary care physician
Only 37% of adults aged 18-27 consulted a primary care physician in the past year, and 51% relied on urgent care or the emergency department for most of their health needs. This generation is forming its initial healthcare habits around async telehealth, social media self-diagnosis, and on-demand platforms, with no traditional primary care physician (PCP) at the center.
accelerating 6-12 months to inflection